Carpe Diem

Carpe Diem was a cool project and the lettering is now on apparel at Random Objects.

This Project was recently featured in InPrint showing all the concept sketches. When I letter in vector format I start with single weight strokes to develop structure of the letters including spacial relationships. This is no different than drawing with a pencil or marker on a sheet of tissue paper. A lot of trial and error happens in this stage.



Once the composition reads properly I will shape each letter with bezier curves to create the desired thicks and thins.

Source URL: https://tattoosnyong.blogspot.com/search/label/logo%20design
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The Annie Mulz Logo Script

The Annie Mulz logo script is a recent project. I had a lot of fun with this one all the way from the concepts to the finished lettering.



After review of the concepts this version was refined with a PITT brush marker and used as a template in Illustrator. I decided to alter the cap M shape slightly for better visual match with cap A.





The logo can be viewed at the website along with some very cool stuff.Source URL: https://tattoosnyong.blogspot.com/search/label/logo%20design
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The Albanese project

Albanese was a lettering project for a local client at the beginning of 2011. This was a project which required a lot of sketching in a quick time frame to develop a brandmark for a chocolate product.

I often tell people that that drawing skills are essential. When I start a project I do a lot of preliminary studies to learn the letterforms. I am not creating detailed drawings as all the precise draftsmanship happens while drawing in Adobe illustrator. I rarely spend more than a couple minutes per sketch. Basically a lot of quick investigation of what may work for readability.

This series of sketches was done with a PITT marker on sheets of 9" X 12" layout paper. I drew these studies while sitting at the kitchen table eating lunch. Only had a couple hours get some ideas together on paper for a quick presentation with the art director. After all the trial and error studies I picked versions which had some potential for further development, traced them while adding notes for the AD to read. After sacnning the layouts I e-mailed the files for presentation.



These are the images sent to the AD. After he reviewed everything we discussed which versions to develop in Illustrator.















This image shows the vector versions created from the sketches.



After sending the vector art files to the AD I created one more version that had nice flow and contrast. Something extra as another option for the AD.

Overall, this was a very successful project. The images show that drawing is an important part of the lettering process. Sketching is the way to find out in a very quick time frame what will and will not work. Concept sketching also allows the opportunity to show a client what is possible instead of guessing what finished art might be.

Source URL: https://tattoosnyong.blogspot.com/search/label/logo%20design
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HeadStrong

Headstrong is a project I worked on for an art director in Belgium. A good example to show the amount of preliminary sketching involved when creating a lettering piece from scratch.



Having done some 40+ sketches I let the client choose which version to proceed with. The version selected required additional development.



After setting up the initial character lines I decided to proceed with additional sketches. Initially there were too many irregular overlapping lines with no consistent baseline or X-height. I did some quick studies with a Condor pen and choose the version on the bottom to scan and use as a revised template in Illustrator.



With the new template image everything fell into place with weights, B/W contrast and visual clarity. Big difference from the initial attempt.



This was one of those rare projects in my lettering career in which a client loved the progress sketches including the final lettering, had full knowledge of pricing and payment responsibility but decided to not pay for any of the work I produced for unknown reasons. Regardless, this one is a very cool lettering piece to show which I believe will lead to something positive with more opportunities for interesting lettering projects in the future.Source URL: https://tattoosnyong.blogspot.com/search/label/logo%20design
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Lettering For The Hundreds

This morning I had to pleasure to see lettering I created in 2010 embroidered on apparel at The Hundreds online shop.

This was a really cool project to work on with the opportunity to draw a lot of concepts in addition to creating finished production lettering. A very good example to show what is involved when developing custom lettering from scratch.



Of all the concepts submitted a few of them were selected for final art.

Source URL: https://tattoosnyong.blogspot.com/search/label/logo%20design
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The Embroidered Logo

Finally finished the RA logo embroidery project. This was an interesting project and my first attempt to produce a large size embroidery logo for a jacket.Source URL: https://tattoosnyong.blogspot.com/search/label/logo%20design
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The RA Music CD Art

Finally got the CD art ready to go for my brother Rick who requested that a dragon nano be included in both his CD design and logo. The next step of this project iwill be the embroidered jacket which I will pick up from the stiching shop early next week.Source URL: https://tattoosnyong.blogspot.com/search/label/logo%20design
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