Addart

Here's a brilliant step in the long and often difficult challenge of playing the market's rules as an artist. More precisely, the idea is to use the same mechanism that keeps ads away from our web browsing - and turn it into art.
Adblockers are pieces of software that help filter out the commercials that appear on most web pages. Addart goes a step further - and replaces the empty left-over space with, you guessed it, art. So what you get is actually a sort of a virtual art gallery in all the places where you had publicity. Wouldn't it be nice to apply that in real life?
The work is still in prototype mode, but looks promising.
In the example below, the publicity is replaced by Mario Bros. clouds.